Founder / Executive Editor
September 2011 to September 2013
One year after the launch of the first iPad, Apple introduced News Stand, a sort of app store within an app store for digital publishers. That same day we launched Distro. Distro, the first ever tablet magazine from a digital-first property, served as a highly designed weekly alternative to the onslaught of headlines in a 24-hour news cycle. Each issue included exclusive content, regular columns, and features, a curated selection of news from Engadget and long-form original reporting. As the magazine’s founding editor, I worked with a team of developers and designers to create a one-of-a-kind, award-winning publication like no other.
We published 109 issues of Distro in a two-year period receiving awards and recognition from the Webbys, Appys, and the Society of Publication Designers to name a few. With more than half a million downloads of its Android and Apple apps, Distro proved strong competition for print-first publications like Wired. Distro would become the template for the Huffington Post’s award-winning digital magazine, and begin a year’s long pursuit of original reporting and long-form storytelling that would propel Engadget into its second decade of publishing.