My adventures in marketing began two decades ago, in a dusty basement archive, where I drew the art world's attention to the works of a notorious beefcake photographer. Once out of the stacks, I pursued a job in journalism, eventually cresting the masthead at Engadget. As Editor-in-Chief, I transformed a tech blog into a global newsroom, reaching millions of new readers with award-winning reporting and a multi-platform rebrand. I’ve since transferred my energy to telling brand stories full-time. In 2018, I co-founded The Grass Agency, where I developed content and strategies that generated real change for clients like Frameline Film Festival, Hirsch Vineyards, and Stanford University. I’ve helped brands reinvent themselves, increase profits, and connect with audiences of millions worldwide.
