I'm an accomplished content creator and strategist with two decades of experience transforming brands with viral moments, lasting growth, and genuine engagement. From a Fortune 100 telecom to a Sonoma County family winery, I’ve helped organizations of all sizes reinvent themselves, increase profits, and connect with audiences of millions worldwide.

My adventures in marketing began in a dusty basement archive, where I drew the art world's attention to the works of a notorious beefcake photographer. Once out of the stacks, I pursued a job in journalism, eventually cresting the masthead at Engadget. As Editor-in-Chief, I transformed a tech blog into a global newsroom, reaching millions of new readers with award-winning reporting, a refreshed vision, and a multimedia rebrand .

I’ve since transferred my energy to telling brand stories full-time. In 2018, I co-founded The Grass Agency, where I’ve developed content and strategies that have generated real change. Under my guidance, our clients have consistently achieved double-digit growth across audience, engagement, and conversions.

There’s change ahead. I can help you navigate it.

Christopher Trout is a brand strategist and content creator with two decades of experience transforming businesses across technology, hospitality, and the arts.  He is the former Editor-in-Chief of Engadget and co-founder of The Grass Agency, a boutique brand and content studio.