BRAND STRATEGY
& CREATIVE DIRECTION
A waning gadget blog becomes a multi-media powerhouse. A 50-year-old film festival looks to the past to chart its future. A world-renowned vineyard finds its voice. Here’s a look at a few of the brands that I’ve led to positive change.
COPY & CONTENT
I spent 15 years as a professional journalist, writing about technology, art, and sexuality for global audiences. I even had my own viral video series . I still contribute the occasional byline, but over the past decade, I’ve transferred my energy to telling brand stories. I bring exacting editorial standards and an analytical eye to taglines, marketing copy, social media campaigns, and more.
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The Vineyard in a Forest
Voice, values, tagline, social consulting, and style guide for a Sonoma County pinot dynasty.
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Untrained Eyes
“A mirror exposes AI’s inherent flaws in ‘Untrained Eyes’” | Video and byline for Engadget.
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Innovation within Tradition
Content and social media strategy, voice, values, social campaign, and more for CDI, a traditional Indian dance school.
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F*ck by Phone
“The Psychedelic History of Remote-Controlled Orgasm” | Byline for Gossamer.
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Where the Grass is Always Greener
Content strategy, social media and email campaigns for The Pairist, a Humboldt craft cannabis brand.
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The Truth About Sex Robots
“The Truth About Sex Robots: Panic, Pleasure and a Candlelit Dinner” | Video and byline for Engadget.
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Your Hands Are Feet
“'Your Hands Are Feet' puts you inside a psychedelic egg yolk” | Video and byline for Engadget.
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Friends x Family Is Forever
Brand and social strategy, tagline, story, values, style guide, and voice for an L.A. luxury millwork shop.
