Creative Direction + Publication Management + Design
In 2023, Frameline commissioned TGA to design the program guide for its 47th annual international LGBTQ+ film festival. Working with original graphics from Tomorrow Partners, Grass designed and delivered the 112-page guide in just four weeks.
Before the official design kick-off, we met with the festival’s marketing, sales, and editorial teams to get a sense of established workflows, design assets, timelines, vendor relationships, and potential pain points. During our onboarding one thing became clear: no matter how much planning we did, the job was likely to come down to the wire. With that in mind, we set about creating systems for design, feedback, and iteration that proved invaluable.
After developing a complimentary visual language and establishing a new collaborative workflow, we were ready for the deluge. With the proper planning, the guide was designed, printed, and delivered with ease and on schedule. Our secondary graphics served as a jumping off point for festival signage and digital assets.